Hendrix Family Sues Over Vodka Marketing

**Maximal** · 03-07-2007, 10:22 AM

Hendrix Family Sues Over Vodka Marketing
Mar 7, 7:31 AM EST

The Associated Press

SEATTLE -- Jimi Hendrix's family filed a federal lawsuit Tuesday over the use of the guitar legend's name to market a brand of vodka.

The family claims in the lawsuit that companies owned by Seattle businessman Craig Dieffenbach used trademarked material to market Hendrix Electric Vodka and other products.

Janie Hendrix, Hendrix's adopted sister and chief executive of Experience Hendrix, the family's company, said the promotional campaign was a "sick joke" because Hendrix's death in 1970 was tied to alcohol consumption.

"We are greatly concerned that there may be a perception that Experience Hendrix has, in some way, authorized this sale of vodka," she said in a statement Tuesday. "As a matter of strict policy, we have never promoted an alcoholic beverage."

Hendrix Electric Vodka is packaged in purple-tinted bottles and has Jimi Hendrix's face and signature above the label.

Dieffenbach said the lawsuit has no legal basis because a 2005 federal court ruled that Experience Hendrix does not own the rights to Jimi Hendrix's name and image — just his music.

A news release on the family's Web site did not specify damages, if any.

**Purple Dragon** · 03-07-2007, 10:39 AM

like the color of the bottles.but his name and pics should not be on the bottle.i was a hendrix fan.....

**WillRiker** · 03-07-2007, 03:22 PM

That's just soo wrong.

03-07-2007, 10:22 AM	#1 (permalink)
Maximal I'm Surrounded by Retards Premium Member Join Date: Jul 2004 Posts: 11,980	Hendrix Family Sues Over Vodka Marketing Hendrix Family Sues Over Vodka Marketing Mar 7, 7:31 AM EST The Associated Press SEATTLE -- Jimi Hendrix's family filed a federal lawsuit Tuesday over the use of the guitar legend's name to market a brand of vodka. The family claims in the lawsuit that companies owned by Seattle businessman Craig Dieffenbach used trademarked material to market Hendrix Electric Vodka and other products. Janie Hendrix, Hendrix's adopted sister and chief executive of Experience Hendrix, the family's company, said the promotional campaign was a "sick joke" because Hendrix's death in 1970 was tied to alcohol consumption. "We are greatly concerned that there may be a perception that Experience Hendrix has, in some way, authorized this sale of vodka," she said in a statement Tuesday. "As a matter of strict policy, we have never promoted an alcoholic beverage." Hendrix Electric Vodka is packaged in purple-tinted bottles and has Jimi Hendrix's face and signature above the label. Dieffenbach said the lawsuit has no legal basis because a 2005 federal court ruled that Experience Hendrix does not own the rights to Jimi Hendrix's name and image — just his music. A news release on the family's Web site did not specify damages, if any. __________________ Mortys Twisted Treasure Hunt

03-07-2007, 10:39 AM	#2 (permalink)
Purple Dragon MTW resident miss speller. Premium Member Join Date: Aug 2006 Posts: 5,573	Re: Hendrix Family Sues Over Vodka Marketing like the color of the bottles.but his name and pics should not be on the bottle.i was a hendrix fan..... __________________ I just got lost in thought. It was unfamiliar territory.

03-07-2007, 03:22 PM	#3 (permalink)
WillRiker Lusting Over Leelee Join Date: Aug 2003 Posts: 12,865	Re: Hendrix Family Sues Over Vodka Marketing That's just soo wrong. __________________ MTW Merchandise - Get Your MTW Stuff From Morty NOW!!

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